BUnderstanding Your Audience.bpTen Years Ago, In My Past Life As A Business Consultant, I Read Somewhere That The Average Person Is Hit With Three Thousand Marketing Messages A Week. Can You Imagine What This Is Figure Is Today?ppVisualise That Three Thousand Plus Aliens Are Vying For Your Audiences Attention While You Are Executing Your Next Keynote!ppNow Let Me Add In The Following For Your Consideration; Any Keen Observer Of Human Behavior In The Developed World Will Have Noticed That People Have Moved Away From Conversation To Presentation And From Dialogue To Monologue. In Summary We Are In The Main Very Poor Listeners. Indeed I Believe That A A Href"http:www.kevinkellyunlimited.com"motivational Keynote Speakera Is Working In An Attention Deficit Environment.pbSo What Are The Implications For Your Communication Strategy?bpA A Href"http:www.kevinkellyunlimited.com"motivational Keynote Speakera Needs To Energize The Audience:ppAt The Highest Possible Level As Mentioned In Past Articles, It Is Paramount That You Are Delivering A Congruent Message, One Drawn From Walking The Path Of Your Own Philosophies. Energetic, Enthusiastic Keynote Presentations Tend To Hit The Spot.pbInteractive Workshop Style That Is The Way Forward For The Motivational Keynote Speaker:bpEngage Or Induce Sleep That Is The Choice?ppNo Matter How Engaging You Are; To Deliver A Challenging Address To As Many Attendants As Possible, Your Keynote Needs To Be Interactive.ppThe Average Attention Span - Being Generous - Is Fifteen Minutes. After This People Switch Off And In Order To Re-engage, You Need Get Them Involved Exercises, Discussions, Role Plays, Whatever, Just Get Them Involved!ppWhen A Participant Does As Opposes To Hears You Have Geometrically Increased The Possibility That They Will Retain And Use The Information, Quite Apart From Keeping Them Awake. Also People Will Remember Exercises That Arouse The Emotions At Some Level. PpEmotion Sells No Doubt About It. On The Other Hand, Facts Tend To Induce Sleep.pbOther Strategies:bpStorytelling Stories Are Memorable. They Tend To Bypass A Persons Conscious Filtering System And Deliver The Message With Impact.ppUse All Mediums People Tend To Take In Information Three Ways:polliVisually - They See It.liliAuditorally They Hear ItliliKinesthetically They Feel It.liolpObviously When Your Keynote Is A Talkshop You Are Engaging Only Those Who Learn By Listening. When You Add In Visuals Or Powerpoint To Emphasise Your Points You Are Honouring The Visuals Learning Style. When You Get Them To Participate, They Have The Opportunity, To Engage The Kinesthethics. This Is A Simplistic Overview But The Message Is Clear Honour All Learning Styles.ppA Simple Test For You At The End Of Your Next Presentation Ask People To Write Down What They Remember Most From The Seminar.ppNumber One, Expect Them To Have Been Moved By Your Energy. Then Expect A Strong Recall Of The Exercises And Stories In That Order. And Finally, Expect A Poor Recall Of Facts Unless The Facts Are So Amazing They Have Stirred The Emotions!ppEnjoy The Gift Of A Href"http:www.kevinkellyunlimited.com"motivatinga Audiences To Pursue Their Dreams.pbAbout Kevin KellybpDescribed As The "coach Behind Ireland's Celtic Tiger," Kevin Kelly Is One Of Europe's And Asias Leading Authorities On A Href"http:www.kevinkellyunlimited.comcourses.phpmotivation"motivationa, A Href"http:www.kevinkellyunlimited.comcourses.phpentrepreneurship"entrepreneurshipa, A Href"http:www.kevinkellyunlimited.comcourses.phpleadership"leadershipa, A Href"http:www.kevinkellyunlimited.comcourses.phpcommunication"communicationa, And A Href"http:www.kevinkellyunlimited.comcourses1.phppersonaldevelopment"personal Excellence.appa Href"http:www.kevinkellyunlimited.comaboutkevin.php"...more About Kevin KellyapbCopyrightbp Copyright 2007, A Href"http:www.kevinkellyunlimited.com"Kevin Kelly Unlimiteda. All Rights Reserved.br This Article Is Copyright Protected. Republishing Syndication Of This Article Is Granted Only With Permission And Due Credit, As Mentioned, Retained In The Republished Article. Permission To Reprint Or Republish Does Not Waive Any Copyright. The Text, Hyperlinks Embedded On The Article And Headers Should Remain Unaltered. This Article Must Not Be Used In Unsolicited Mail.p
