Microbrewery And America
Microbrewery And America

The Term Microbrewery Originally Originated In TheUnited Kingdom During The Late 1970s. Though Itwas Originally Used To Reflect On The Size Of Thebreweries, It Gradually Came To Reflect A Differentattitude And Approach To Adaptability, Flexibility,experimentation, And Customer Service.The Term Eventually Spread To The United States, Where It Was Eventually Used To Indicate A Brewerythat Produces No Less Than 15,000 Barrels Of Beerper Year. The Term Microbrewery Is Now Fallingout Of Touch In The United States, As The Termcraft Brewer Is Preferred.During The Early Twentieth Century, Prohibition Drovea Majority Of The Breweries Into Bankruptcy Becausethey Couldn't Rely On Selling Bogus Wine As Wineries Of That Era Previously Did. After Goingthrough Several Decades Of Consolidation Of Breweries, Most Commercial American Beer Producedby A Few Large Companies, Resulting In A Mild Tasting Lager Of Which Budweiser Is A Great Example.Some Beer Drinks Will Consequently Crave A Varietyand Turn To Homebrewing And Eventually Start Doingit On A Much Larger Scale. When They Need Inspirationthey'll Turn To Britain, Germany, And Belgium Wherecenturies Old Tradition Of Artisan Beer And Caskale Production Have Never Died Out.The Popularity Behind These Products Was The Factthat They Trend Was Spread Quickly, And Hundredsof Smaller Breweries Popped Up, Attached To A Barwhere The Product Could Be Enjoyed By All. Asmicrobrews Gained In Popularity, Some Became Morethan Just Simple Microbrews, As They Catered To Abroader Range Of Beer.Normally, American Microbreweries Will Distributethrough Wholesalers In Traditional Three Tiersystems, Then Act As Their Own Distributor And Sell To Retailers. Selling Includes Tap Rooms,restaurants, Or Even Off Premise Sales.(word Count 286)PPPPP