A Perfect Example Of Good Marketing Is The Coffees That Are Low In Acid. Some Companies Are Using Come-hither Strategies Such As Pairing Low Acid Coffee With Specialized Diets Or Medical Illnesses. A Quick Search Of Low Acid Coffee On The Internet Doesnt Bring Up Processing Descriptions But A Plethora Of Coffee Companies Blaring Words Like New And Specially-processed. Dig A Little More And Narrow Down Your Search To Find Out Exactly What Low Acid Coffee Is And Youll Realize Its Not Any More Special Than The Coffee Youve Been Drinking For Years, And Certainly Not Worth Paying Extra Money For.So What Is It Exactly? Very Simply, Its Coffee That Has Been Dark-roasted. Theres Nothing Special Thats Been Done To The Bean, And Theres No Fancy Process Thats Been Used To Eliminate Stomach Irritants To The Beans. In Fact, Dark-roasting Is The Most Common Roasting Process Used With Coffee Beans Today. The Darker The Roast, The Less Acid The Coffee Bean Is Left With And There You Have Your Low Acid Coffee. If You Find Coffee Irritating To Your Stomach, And You Believe That Coffee Gives You Heartburn Or Youve Been Told By Your Doctor That Youd Be Best To Drink A Low Acid Coffee, Dont Hit Specialty Aisles Or Look For Premium Priced Coffee. Simply Choose The Darkest Roast Of Coffee Available, And Youll Be Buying The Same Low Acid Coffee As The One Being Marketed With Bells And Whistles.This Product Is A Great Way To Show You, The Consumer, The Marketing Strategies Out There Today That Only Make Us Spend Our Hard-earned Money On So-called Exclusive Items And Foods We Dont Need. Keep Manipulative Tactics In Mind When You Go Shopping, And Be Leery Of Believing Marketing Catch-words That Make You Think Youre Buying Something Special Or New. Stay Informed Whenever You Can. Doing Some Research To Know If Youre Really Buying Something Worth The Extra Money Is Very Quick And Easy If You Use The Internet. Usually It Takes Less Than Five Minutes To Find Out If Youre Buying Something A Cut Above The Rest Or If Youre Being Taken For A Ride. Marketing Businesses Depend On The Publics Interest, Laziness And General Acceptance To Help Companies Make Money And Boost Sales, So Remember The Example Of Low Acid Coffee And Maintain A Healthy Level Of Disbelief While Youre Shopping.
