Worms And Viruses Are Actually A Good Thing For Your Marketing. When They Are Mentioned In The News, Theres An Excellent Chance That The Small Businesses That Youre Targeting Are Feeling The Pain And Feeling The Pinch. Theres Nothing Like A Massive Blackout To Raise Tremendous Awareness!Events Like These Raise Awareness Of The Need For Power Protection And Orderly Shutdowns And Backup Generators. And Of Course, The Worm And The Virus Cleanup Issues And The Security Ramifications Are Tremendous. It's A Perfect Opportunity For You To Do IT Audits. Marketing Plan For IT AuditsPut Together Some Kind Of Fixed Price IT Audits Package That You Can Deliver. Go In With A Big Inventory Checklist, And Talk With Them About The Physical Security Of Their System, What Theyre Doing With Virus Protection, If Theyre Properly Licensed, If Theyre Keeping It Properly Updated, What Their Firewalls Look Like, How Thats Kept Up To Date, The Last Time They Did A Check Of Their Tape Drive Or Storage Systems, Etc. With Almost All Small Businesses, When You Go Into A New Account, Theres A Huge Cleanup Opportunity. Businesses All Seem To Think That Theyre Much Better Protected Against Viruses And Security Than They Really Are. If You Ask Them How Current Their Antivirus Software Is, Theyll Believe It Is Up To Date. Through IT Audits, You May Find That It Is Over 2 Years Old. Thats A Huge Opportunity For You To Do Your Magic.Don't Forget Data BackupsWhen You Ask Prospects About Their Data Backup, You Sometimes You Get Blank Stares Or They Tell You Want They Think You Want To Hear. In Reality, Their Stuff Is Very Rarely Kept Current If They Dont Have A Good Tech Provider Or Someone Good In-house To Do These Kinds Of Things.The Bottom Line About IT AuditsThose Are Big Opportunities To Identify Some Of The Weaknesses And Obviously The End Result Of IT Audits Is That You Put Together An Organized Plan Of Attack For What To Do To Fix It. It May Be Upgrades, More Training, Replacement, Etc. Copyright MMI-MMVI, Computer Consultants Secrets. All Worldwide Rights Reserved. Attention Publishers: Live Hyperlink In Author Resource Box Required For Copyright Compliance
