A Lot Of Website Owners Are Content To Buy PPC Ads, Run Affiliate Programs, And Buy Banners Ads As Their Sole Forms Of Advertising. They Completely Shun Search Engine Optimization Because They Think That Its Too Hard To Keep Up With And That The Returns Arent Predictable. Theres A Major Flaw In That Style Of Thinking. Theyre Missing Out On Large Portion Of Potential Customers By Not Being Highly Visible In The Organic Search Engine Listings.I Have A Friend Who Uses Google Everyday, He Buys A Lot Of Items, But He Doesnt Respond Well To Advertising, Especially PPC Advertising. Hes Never Clicked On A Pay Per Click Ad In His Life. Hes Highly Skeptical Of Marketing, And Will Ignore It.While Hes Probably The Exception Rather Than The Rule, There Are A Certain Percentage Of People Who Will Ignore The Ads No Matter How Good Your Ad Copy Is. You May Be Thinking That These People Make Bad Customers Anyway, But If We Use My Friend As An Example, Youd Be Wrong. Hes Always Buying Himself New Gadgets And Toys. However, Reaching Him As A Customer Is A Lot Trickier Because Traditional Advertising Methods Simply Arent Going To Work. This Is Where Implementing Search Engine Optimization As A Strategy Comes In. My Friend Can Easily Be Reached By Showing Up On The First Page Of Google For Whatever He Typed In As Long As Youre Found In The Regular Listings, But If Youre Not Easy To Find In The Regular Listings, Youre Not Going To Get His Business. So Whats A Business To Do? While The Finer Details Of Search Engine Optimization Could Easily Exceed 1000 Pages, There Are Two Basic Things You Need To Rank Well In The Search Engines Content And Links. You Need Enough Content (articles, Videos, Pics, Etc) On Your Website To Thoroughly Cover Your Topic. For Example, A Site About Real Estate That Only Has Ten Pages Is Woefully Inadequate, But Those Ten Pages Would Likely Able To Cover How To Care For A Golden Retriever Fairly Well. And Once You Have The Content On Your Website Taken Care Of, You Need To Get Links To Your Website. In General, The More Links You Have, The Better Rankings Youll Get. Im Not Saying That SEO Should Be Your Only Strategy For Driving Traffic To Your Website, But You Should Certainly Give It A Chance, And When You Do, Youll Find That It Will Help You Get New Customers You Werent Able To Get Previously.
