Yep, You Read It Right! Stop Promoting Your Business. How Many Times A Day Do You Surf The Net And See Ad After Ad Full Of Hype. You Just Roll Your Eyes And Go On About Your Day Totally Forgetting That You Even Saw Those Type Ads. I Know We All Get So Tired Of Flashy, Big Promise Making, Ads. Who Are They Kidding? I Dont Know About You But I Cant Seem To Take Those Seriously.On The Other Hand You See An Ad That Doesnt Appear To Be Promising The Farm And Has That Down Home Appeal. You Immediately Click On It And See A Real Persons Site With Real Information That Appeals To You. Wow The Whole Story About Where They Are From, How They Got Started, Their Family Life- Its All There In Black And White. This Immediately Sets This Person Apart From All The Internet Hype. You Read On And They Even Have A Phone Number Where You Can Actually Reach Them! Now Youre Really Excited. You Just Dont See It In That Fashion These Days.Yes Its Someone Whos Learned The Ropes. Theyve Hit The Gold Mine Of Network Marketing And Its Not The Most Expensive Ads About Their Business, No, Theyve Learned To Brand Themselves Online. Its Not About The Business, Well It Is Somewhat But Take This Scenario: You Walk Into A Car Dealership, Immediately A Guy Walks Up And Gives You A 30 Second Commercial And Youre Waiting For Someone To Scream Cut! And In The Back Of Your Mind You Think Oh No, Not One Of These Guys. You Absolutely Cant Stand A Pushy Salesman; Neither Can The Rest Of Us. But Say You Back Up And You Walk Into The Same Dealership, And A Nice Young Man Walks Up And Asks You How You Are And Looks Down At Your 2 Year Old Whose Just Waiting For Some Attention, And Tells Her How Pretty She Looks Today. Wow, Hes Not Trying To Stick Me Into The First Car We See? He Then Proceeds To Ask You If Youre From Around Here And Tells You Where Hes From. A Decent Conversation Is Going On. Finally He Asks What He Can Do For You. By This Time You Are Relaxed And Ready To Look Around.Now, Compare The Two Situations. Which One Would You Most Likely Buy From? The Pushy Big Mouth, Or The Guy That Didnt Try To Sell His Business First But Made A Connection To You? Yes Its All To Often Looked Over In This Industry. Its All About The Almighty Dollar. We Find Ourselves Wanting That New Partner And We Forget That Its Not The Business That Sells, Its YOU. Stop Promoting Your Business And Promote YOU. Establish A Connection With Your Potential Partners Or Buyers First. Build Integrity Before The Sale. Show Them Who YOU Are. Then The Business Will Come Naturally. Try Being Honest And See What Happens! It Never Hurts To Try The Road Less Traveled!
