Information Is Power! Yes, Information Is Power. And Now You Can Plug Into That Power Withyour Own Newspaper Clipping Service! Newspaper Clipping Is A Very Lucrative Business, And It's Growing Indemand And Popularity. Thousands Of People In All Parts Of The World Aremaking Hundreds Of Dollars Each Week, Just Reading And Clipping News Itemsin The Privacy Of Their Own Homes. The Good News Is That There Is Stillplenty Or Room For You To Carve Out Your Own Niche And Cash In On Thisexcellent Work-at-home Opportunity. Your Success And Income Will Belimited Only By Your Desire To Work Hard And Succeed. In This So Called "Age Of Information" We Live In, Individual People,government Agencies, And Private Corporations Have An Almost Unlimited Needfor News And Information About The Topics That Affect Their Daily Lives Andtransactions. Information Is Truly Power, And Especially For Businesses, The Moreinformation They Have, The Better Off They Are. That Means They Will Payto Get Their Hands On Any Tidbit That Will Help Them Do Their Jobs Better. You Can Take Advantage Of This Need And Make Your Way Into Theexploding World Of Information Management, And, Best Of All, You Can Makean Excellent Income With A Minimum Investment.What Is A Newspaper Clipping Service? Many Of You May Harbor Some Misunderstanding About Just What A Pressclipping Business Is All About. If You Explain To Friends Or Neighbors Thatyou Operate A Press Clipping Business, Most Of Them Will Think You Porethrough Obituaries, Funeral Notices And Wedding Announcements, And Thenclip These And Send Them To Friends And Relatives For A Fee. In Reality, Very Few People Make A Living With This Type Of Servicethese Days. Successful Press Clipping Services Have Contracts Withcompanies And Organizations That Want To Keep Current On Any Number Ofmatters Reported In The Papers. Some Companies Hire Clipping Services To Keep Track Of What Theircompetitors Are Doing. Other Companies, Including Businesses Of All Kinds,use Clipping Services As A Means Of Locating Sales Leads And New Customers.National Magazines And Newspapers Are Always In Need Of Different Orinteresting Material, And Frequently Employ Home-based Clipping Services. Many Government Agencies Also Have A Great Need For Information Aboutthe Tasks They Need To Perform. For Example, Most Agricultural States Havean Agency Whose Job Is To Encourage Proper Soil And Water Conservation. In, For Example, The Board Of Water And Soil Resources Is Chargedwith Making Sure The Thousands Of Farmers In Its State Are Practicingproper Conservation Tillage And Other Land Preservation Practices.The Board Of Water And Soil Resources Has A Great Interest In Any Kind Ofinformation That Relates To Soil Conservation Or Water Pollution. In Alocal Small-town Paper Prints A Story, For Example, About A Local Farmerwho Has Achieved Great Success In Growing Crops While Reducing His Use Ofchemical Pesticides And Herbicide, This Would Be An Excellent Item To Clipfor The Board's Information And Public Relations Efforts.What You Need To Get Started To Set Yourself Up In This Kind Of Business, You'll Need Only A Pairof Scissors And As Many Different Newspapers And Magazines That You Cansubscribe To. A Visit To Your Local Public Library Will Be Very Informativeabout The Many Kinds Of Publications - Both Newspapers And Magazines - Thatare On The Market. You Can Reduce Your Costs By Borrowing Or Trading Used And Unwantednewspapers And Magazines From Everyone You Know. You Might Also Ask Thelibrary To Let You Have Any Documents They Would Otherwise Throw Out Orplace In The Recycling Bin. You Should Also Visit Your Local Wholesale Paper House, Or Make A Dealwith The Local Stationary Store To Buy Labels At A Discount Price. You'llwant To Attach These Labels To The Top Of Each Clipping You Send To Yourclients. On These Labels, You'll Want To Print The Name Of The Publicationthe Clippings Came From, The Date It Appeared, As Well As Your Name Andaddress. The Next Step Is Simply To Start Clipping Articles That Mention Ortalk About Specific Companies Or People. File Your Clippings In Envelopesor Boxes According To Industries Or Types Of Businesses, By Company Nameand Also According To The Names Of The People Mentioned. Once You Have Ten Or More Clippings That Talk About A Particularcompany Or Person, Put Them In An Envelope And Send Them To That Company'sowner Or Public Relations Director. You Should Include A Short Letter Withthe Clippings Explaining Your Service And Fees. One The Next Page Is Aletter Format You Can Use For Your Own Business:Public Relations DirectorABC CorporationCity, State, ZipDear Person:Enclosed You Will Find Several Newspaper And Magazines Clippings That Mayhave Direct And Important Relevance To Your Business And Customers.As An Experienced Information Researcher, I Can Supply Your Company Witharticles That May Contain Information On How To Better Serve Your Customers, Improve Your Products Or Service, Or Help You Keep Abreast Of What Your Competitors Are Doing.I'm Sure You Will Find This Service Invaluable. My Monthly Fee Is 50. Ifyou Do Not Find This Amount Acceptable, Please Feel Free To Call Me AndI'll Negotiate A Fair Price With You.I Look Forward To Hearing From You Soon And Discussing My Service Ingreater Detail.Sincerely,Your NameAddressPhone Number You Should Try To Get Your Clients To Agree To Pay You A Monthly"reader's Fee" For Which You Agree To Look For Anything In The Newspaperabout Him Or His Company Or Industry. Every Time You Spot An Article, Youclip It, And Send It To Your Client. A Minimum Monthly Reader's Fee Isusually 25, But It Can Vary According To The Number Of Publications Youread And The Number Of Clippings Found.What Earnings Are Possible? Generally, A Clipping Service That Scans Statewide Publications Chargeabout 50 Per Client, Or 100 Per Client For Those Who Want Clippings Fromnational Publications. These Fees Are Monthly, And You Can Easily See Howyou Could Make Very Good Money With Just 20 Or 25 Clients. To Promote And Build Your Business, You Can Scan Your Local Businessservices Directory And Send Out A Solicitation Letter To Each Of Thoselisted. A Couple Of Days After You've Posted Your Sales Letter, You Shouldfollow Up With A Phone Call. A Short, To-the-point Ad Under "Business Personals" In Your Dailynewspaper Will Also Bring In New Clients For You. As Soon As You Canafford It, Go With At Least A Small Display Ad In The Yellow Pages Of Yourtelephone Directory. You Should Definitely Contact Public Relations Firms, Advertisingagencies And Civic Organizations In Your Area. Explain Your Service And Ask Them If They Haveany Special Clients Or Needs You Can Help Them With. You'll Find Many Ofyour Local Political And "cause" Groups Very Interested In Receivingclippings About Their Opponents. Clipping Services In One Form Or Another Have Been Around Since Theadvent Of The Printing Press, And They Are More In Demand In Our Modern"Age Of Information" Than Ever Before. It Is Certainly The Kind Ofbusiness Anyone Who Knows How To Read Can Set Up And Operate With Anabsolute Minimum Investment. The Ultimate Success Of The Business Will Depend On Your Drive Andtenacity, Your Willingness To Work Hard And Make Your Service The Best Andmost Valuable It Can Be. One Last Bit Of Advice: Once You Land Your First Client, That Business Or Agency Can Lead Tomore Customers For Your Service. After You Have Worked With A Certaincompany For Three Or Four Months, Ask Them For A Recommendation, Or Anevaluation Of Your Service. Here Is A Letter Format You Can Use:Public Relations DirectorABC CorporationCity, State ZipDear Person:I Am Writing To Ask A Favor Of You. You Have Been Using My Clip Servicefor Three Months Now. I Would Appreciate It If You Could Give Me A Frankevaluation Of The Quality And Value My Service Has Provided To You Businessand Information Needs.Enclosed Is A Stamped, Self Addressed Envelope For Your Reply. I Wouldalso Like Your Permission To Use Your Comments In Brochures, Ads Or Lettersused To Market My Newspaper Clipping Service.Thank You Your Help, And I Look Forward To Hearing How My Service Hasworked For You.Sincerely,Your NameThat's It. You Should Really Give This A Try. A Newspaper Clippingservice Is A Great Home Business Opportunity For Just About Anyone. -30-
