PPR Is A Measure Of How 'important' A Page Is (according To Google). For The Purpose Of This Article, I Will Only Discuss PR In The SEO Context - What It Means And How To Use It.p Pp PFirst Things First: PR Is Not The Cause Or The Result Of High Rankings.p Pp PPR Depends Mainly On 2 Things: Incoming Links And Traffic. Some SEOs Make The Mistake Of Assuming High Rankings Come As A Result Of High PR, When In Fact High PR Is One Natural Outcome Of High Rankings.p Pp P Style"text-align: Center;" Align"center"Better SEO Higher Rankings More Traffic Higher PR P Pp PHowever, The Concept Behind Google's PR Is Crucial When Working With External Links (i.e.: Incoming) And Internal Links (i.e.: The Website's Structure). Every Link From A To B Is Considered As A 'vote Of Confidencecredibility' From A To B. We Can Use PR As A Physical Measurement Of How This Credibility Travels From One URL To The Next.p Pp PThe Role Of SEO In This Case Is...p Ol Style"margin-top: 0cm;" Start"1" Type"1" LiOff-site: To Maximise Incoming PR By Increasing The Number Of Incoming Links And The Quality Of Incoming Links.li LiOn-site: To Harness Incoming PR So That None Of It Is Wasted (on Broken Links) And That Most Of It Is Channelled To The Most Important Pages Of The Website (i.e.: The Homepage, Main Category Pages)li Ol Pp PTo Sum Up, PR Isn't A Factor In SEO, Neither Is It A Direct Result Of SEO. But The Makings Of A High-PR Website Are Very Similar To Those Of A High-ranking Website. And Because Of That, The Concept Of PR Can Be Used To...p Ul Style"margin-top: 0cm;" Type"disc" Liproperly Apply Linking Techniques Li Limeasure The Effectiveness Of These Techniquesliul
