StrongDensity And ProminencestrongpKeyword Density Is A Measure Of How Much Emphasis (weight) Akeyword Is Given Within The Content Of A Page. Most Of The Emphasisof A Page Is Assigned To The Text At The Start Of The Page, At Theend Of The Page And Within These Tags: Lt;titlegt;, Lt;h1gt;,lt;agt;, Lt;img Alt"" Gt;, Lt;stronggt; And Lt;emgt; (upto 3 Or 4 Times).ppNever Waste A Precious Strongem Tag On Content That Isnrsquo;ta Bunch Of Keywords. You Can Use CSS To Achieve Any Visual Effectyou Want. You Should Only Use Those Tags To Put Emphasis On Akeywordkey-phrase.ppKeyword Prominence Is A Measure Of How Important A Word Iswithin Its Context Ndash; In Other Words, How Close It Is To Thebeginning Of The Sentence. E.g.: The Word Lsquo;carrsquo; Is Moreprominent In Lsquo;car Sale Londonrsquo; (at The Start) Than Inlsquo;London Car Salersquo; (at The End).ppKeyword Prominence And Density Are 2 Concepts Applied To Everyaspect Of Your Website: URLs, Headings, Keywords, Links, Etc. Keepthese 2 Ideas In Mind As You Read Through The Rest Of This Articlendash; They Apply To Absolutely Everything.pstrongKeywordsKey-phrasesstrongpA Keyword Is Any Word That Accurately Describes Your Content. Akey-phrase Is A Combination Of Keywords.ppStop Words Are Those Considered Too Lsquo;commonrsquo; Orlsquo;vaguersquo;, Which Are Ignored In Search Terms (withexceptions, But Letrsquo;s Leave It At That For This Article). Youmay Think Theyrsquo;re Harmless Since Theyrsquo;re Ignored, Butstop Words Can Be Seriously Damage Your SEO Strategy By Occupying Ahuge Amount Of Keyword Density And Prominence Within Key-phrases Intitles, Headings, URLs, Links, Etchellip; Example:pp Style"margin-left: 36pt;"Car Sales In London Car Sales Has50 Density, 100 Prominence Car Sales London Car Sales Has 66density, 100 Prominence London Car Sales Car Sales Has 66density, 66 ProminenceppWhen Writing Up Key-phrases, Try To Write In A Newspaperheadline Style And Miss Out Common Words Such As Lsquo;thersquo;,lsquo;arsquo;, Lsquo;onrsquo;, Lsquo;of, Lsquo;inrsquo;,lsquo;yoursquo;, Lsquo;mersquo;, Lsquo;hersquo;,lsquo;itrsquo;, Etchellip;ppPS.: There Are Too Many Stop Words In The English Language So Iwonrsquo;t Put A List Here, But I Do Have A List If Anyone Wantsit.pstrongKeyword AmbiguitystrongpSearch Engines Are Aware Of These Ambiguities So You'd Only Beshooting Yourself In The Foot If You Tried To Cover Both. Take"a Href"http:www.google.co.uksearch?hlenamp;saXamp;oispellamp;resnum0amp;ctresultamp;cd1amp;qxmastreesdeliveredamp;spell1"target"blank"xmas Trees Delivereda " And "a Href"http:www.google.co.uksearch?hlenamp;qchristmastreesdeliveredamp;btnGSearchamp;meta"target"blank"christmas Trees Delivereda " For Example. Theword Ixmasi Never Appears The Site's Content, Butpinesandneedles.com Still Ranks Top For Either Of These 2 Searchphrases. I Find This Difficult To Explain, But Here's Why:i(usingxmas, Christmas And Some Imaginary Numbers)ipp Style"margin-right: 36pt; Margin-left: 36pt;"uWhen You Arestrict And Avoid Ambiguity:u Let's Say That You Only Use"christmas" Throughout The Site, It Ends Up With A Prominance Of10. (ijust Some Number To Illustrate This Examplei ). When Auser Searches For Something With The Word "xmas", The Searchengines Will Consider Both "xmas" And "christmas" Equaliy, So Youend Up Being A Very Likely Match For Their Search.brbruWhen You Go With The Flow And Cover Every Possibility:u Let'ssay You've Used The Words 'xmas' And 'christmas' Equaly Thoroughtthe Website And They Each End Up With Prominance 5. (ijust Somenumber To Illustrate This Example, But Smaller Than The Number Onthe Previous Examplei ) When A User Searches For Something Withthe Word "xmas", The Search Engines Will Consider Both "xmas" And"christmas", But You Are Not As Likely To Match Either, Becauseyou've Distributed The Prominence Between 2 Phrases.ppWhen It Comes To Ambiguous Words, It's Always Best To Leave Thesearch Engines To Deal With It Their Own Way. Just Do Your Bit Bybeing Clear And Consistent.p
