Small Businesses- From Florists To Realtors-are Quickly Catching On That E-mail Marketing Can Be An Effective Way To Quickly Reach Thousands Of Customers Inexpensively. E-mail Marketing Refers To The Communications That Businesses Have With Current Customers Who Have Given Permission To Receive E-mails About Special Offers And New Products Or Services. By Categorizing Customers By Their Buying Preferences And Creating E-mail Offers That Address Those Preferences, A Small Business Can Personalize Their Marketing For The Cost Of A Mouse Click.Instant SalesE-mail Marketing Helps Businesses Create Instant Sales From Existing Customers. It Also Helps Maintain And Build Long-lasting Relationships With Repeat Customers, Which Are At The Core Of Most Successful Businesses. And Yet, In A Recent Poll Conducted By Research Firm Greenfield Online (on Behalf Of FileMaker, Inc.), 49 Percent Of Small Businesses Said They Were Not Even Considering E-mail Marketing.What Is The Other Half Of Small Businesses Doing With E-mail Marketing? Making Money. For Example, The Tara Bella Winery Used E-mail Marketing Software Based On FileMaker Pro To Send An E-mail To Its Customers About A Special Wine Package. Within 24 Hours, They Had Sold Out Their Inventory And Grossed 8,500. They Spent Less Than Three Hours Writing The E-mail And Sending It OutAlmost Any Business Can Im-prove Its Profitability Using E-mail Marketing. Even Nonprofits Are Using E-mail Marketing For Fund-raising. New Database Software And The Internet Have Made It Quite Inexpensive And, Now, Easy To Do. All You Need Is A Windows Or Macintosh Computer, An Internet Connection, An E-mail Account And Easy-to-use Database Software Such As FileMaker Pro. In Some Instances, The Rewards Of Your First Successful E-mail Campaign Can Even Pay For These Affordable Technology Tools.Free 46-Page GuideBut To Make The Most Of Your E-mail Marketing, You'll Want To Do It Efficiently And Effectively, Using The Right Tools The Right Way.A Free 46-page Guide Is Now Available That Helps First-timers And Experienced E-mail Marketers Develop And Execute An Effective E-mail Campaign With Customers. Titled How To Start Email Marketing In 10 Easy Steps, The How-to Guide Can Be Downloaded From Www.filemaker.comemk.The Guide Takes You Through Each Of The Key Steps, From Building Your Customer E-mail List And Selecting The Right Customers For A Specific E-mail To Writing The E-mail And Sending It Out. A Toast-One Company Sent An E-mail To Customers About A Special Wine Package And Sold Out.
