Cultivating New CustomersIn This Article We Will Discuss How To Think Out Of TheWeb...out Of The World Wide Web, In The Never- Ending Questfor New Customers.Text Links, Banners And Search Engines Are All Ways Toattract Clients And Build A Customer Base. It's Our Buyersthat's We're Really Talking About Here. But The Web Isn'tthe Only Place To Look For Customers Even For Web-basedbusinesses. Some Of The Old Traditional Methods Likeword-of-mouth Referrals Still Work Just As Well, And Stillbring Me A Fair Bit Of Cash Each Month. Here Are Some Tipsto Help You Grab As Many Customers As You Can While You'resetting Up Your Business And Getting Your Online Marketingprograms In Place.Know Your MarketWhatever Your Line Of Business, You've Got To Know Yourmarket. You Have To Know Who Your Clients Are, What Theywant And What Makes Them Buy. Do The Market Research, Checkout Your Competitors, Create A Formal Marketing Plan--buttake The Effort To Put Yourself In The Shoes Of Your Buyers.Otherwise You Won't Get Any!Bring Out Your BenefitsYou Might Think You Know What Your Product's Sales Pointsare--you Might Even Be Dead Proud Of Them--but The Fact Is,your Buyers Don't Give A Toss About All The Wonderful Gizmosyou've Packed Into Your Product. They Just Want You Toanswer One Question: What's It Going To Do For Me?That's What All Your Marketing Has To Be About: Explainingto Your Buyers How You're Going To Improve Their Life.Make Your Site SingIt Can Take A Fair Bit Of Effort And Not A Small Amount Oftime To Create A Website That Works. But You Can't Stopthere. You're Going To Have To Keep Updating It, Checking Itand Making Sure All The Links And Addresses Work. It's Thefirst Place To Look When You Notice Your Sales Starting Todrop, And It's Crucial To Keep Them Coming In.Be Alert For New Marketing OpportunitiesYou Must Always Be Alert For Opportunities To Make Newbusiness Contacts And Not Allow Yourself To Be Caught Offguard When Opportunities Arise. It Doesn't Matter If You'reout Shopping Or At A Chamber Of Commerce Meeting, Make Surethat You Have Professional Business Cards, Brochures, Etc.on Hand--and Don't Be Afraid To Use Them.Don't Keep Your Business A SecretTell Everyone About Your Business And Your Product. Youmight Even Consider Sending Out A Mass Mailing To Everyoneyou Know, Telling Them What You're Doing. Chances Are,someone Knows Someone Who Wants What You've Got, Andfriendly Referrals Usually Bring The Best Business!Find Repeat CustomersWhen It Comes To Building Customers, There Are Clients Whobuy Once--and Clients Who Buy Lots Of Times. It's The Latterthat You Want To Pack Into Your Customer List; They're Worththeir Weight In Gold. Big Companies Are Good Places Toprospect For Repeat Business (they Have Big Demands Andbudgets) But Always Treat Your Repeat Customers Well. Thatmight Mean The Odd Discount Or The Occasional Freebie, Butthe Extra Business Should Make Up For It.To Wrap It Up, Customers Are Customers No Matter Where Youfind Them. Customers Found On The Web Respond To Many Ofthe Same Things That Make Them Customers In The Real World.The Sooner You Think In Those Terms And Apply That Knowledgeto Your Site, The Better Your Site Will Perform.Warmly,Kimberly Gordon
