Choosing A Domain NameIn This Article You Will Learn How To Choose An Effective Andmemorable Domain Name And Learn How You Can Actuallyincrease Traffic By Using An Old, Expired Domain Name. Times Wasting So Lets Get Started... In The Physical World, You Can Distinguish A Businessbecause Of Its Structure, Window Displays, Or Signs. You Cantell That A Bank Is A Bank, Or A Clothing Store Is Indeed Aclothing Store. In The Internet, However, It Is An Entirely Different Storyaltogether. Your Domain Name Is The Only Clue To Your Onlinebusiness. You Do Not Have Visual Clues: No Location, Nolook, And No Store Design. Instead, Users Have To Type In Aword Or A Set Of Words To Reach Your Site. Your Prospectivevisitor Has No Way Of Knowing What Your Site Is All Aboutuntil Heshe Finds It And Reads Its Contents. Who Can Evertell That Amazon.com Sells Books? Or That Excite Is A Searchengine? Your Domain Name Can Spell Your Success On The Internet. Agood Domain Name Is The Best Asset You Can Ever Have. It Canmake Your Business Stand Out In The Crowd, Or Just Floataimlessly In Space. The Need To Provide Immediate Clues To An Online Businessled To The Prevalence Of Generic Domain Names. Generic Namesinstantly Provide The User With An Idea Of What A Businessis All About, What To Expect And Look For In A Site. Forinstance, Etoys.com Is A Toy Store. The Temptation Of The Generic Name Has Been So Powerful;that Some Companies Even Paid Ridiculously High Prices Toget The Name They Want. The Domains Loans.com And Wines.comwere Both Bought For 3 Million Each. Telephone.com Wasacquired For 1.75 Million, While Bingo.com Sold For 1.1million. However, Generic Names Do Not Necessarily Create The "buzz"that You'd Like Surrounding Your Website. Branding Hasalways Been About Proper Names: McDonald's Did Not Nametheir Store Hamburger. Hertz Is Not Called Car Rental. FedExis Not Mail Carrier. Kodak Is Not Photographs. Microsoft Isnot Computer Software. For Better Branding Results, Your Domain Name Should Bememorable And Easy To Remember. Remember The Following Tipswhen Creating A Domain Name. The Domain Name Should Be Short The Domain Name Should Be Simple It Should Be Suggestive Of Your Business Category It Should Be Unique It Should Be Easy To Interpret And Pronounce It Should Be Personalized It Should Not Be Difficult To Spell It Should Not Be Difficult To Remember Domain Names Can Be Registered Through Many Differentcompanies (known As 'registrars') - A Listing Of Thesecompanies Is Available At ICANN: Http:www.icann.org. Youcan Register For 1 To 10 Years - Prices Can Vary Anywherefrom 10 To 20 Per Year. Most Web Hosting Companies, As Explained Later, Will Handle The Registration Process For You, But Make Sure That You Are Properly Listed As The Owner Of The Domain When It Is Registered. If You Have Registered A Domain Name For A Specific Period, Make Sure You Renew It In Time. You Can Be Surprised At The Number Of Cases, Wheresite Owners Have Let A Domain Name Slip By If They Have Notrenewed In Time. Using Expired Domains To Skyrocket Your TrafficAt Some Point While You're Building Your Website, You'regoing To Have To Buy A Domain Name. This Is The Address Thatusers Type Into Their Browsers To Reach Your Site. Thattakes About Five Seconds, And Depending On The Name You Wantand Whether Anyone Else Owns It, It Won't Cost You More Thana Few Bucks. But Domain Names Are Also A Golden Opportunity To Make Someeasy Money. I'm Not Talking About Internet Real Estate, Where You Buy Upgood Names And Sell Them On For A Profit--if You Haven't Gotinto That Now, Forget It. The Bottom's Fallen Out Of Themarket And The Best Domains Are Long Gone. I'm Talking About Expiring Domains. Thousands Of Webmasters Invest Time, Effort And Money Topromote Their Site And Build Up Traffic. Many Of Them Thenlose Interest And Move On, Leaving Their Site Active. Thatmeans That Although They Still Own The Domain, They're Notactively Promoting It. But They Don't Need To. All Theautomatic Marketing Systems They've Put In Place Are Stillbringing In Traffic. The Site Runs Itself. Now, At Some Point The Ownership Of Those Domains Is Goingto Expire. If You Snap Up Those Domains Once They Come Backonto The Market, You've Got A Pre-built Stream Of Customers.You Can Either Rebuild The Site, Or Redirect The Traffic Toyour Domain. You Could Set Up An Affiliate Program Get Paidfor Users Someone Else Paid For. It's That Easy. There Are Tons Of Options, And Lots Of Easy Ways To Makelots Of Money With Very Little Effort. Opportunities Likethese Are Everywhere. Websites Such As Www.expiredtraffic.com Orwww.deleteddomains.com Actually Do All The Legwork And Letyou Reap All The Rewards. Expired Traffic Even Has Anaffiliate Program And Www.snapnames.com Allows You Toback-order A Specific Domain Name. Do Be Careful When Using Other Sites Though. There Are Someswindlers Out There That Will Sell You Subscriptions,provide You With Outdated Lists, Take Your Money And Keepthe Good Domains For Themselves. It Happens, And There'slittle Point In Taking A Risk When Www.deleteddomains.comdoes Such A Great Job. Warmly, Kimberly Gordon
