Did You Know There's Something You Do Every Single Day That You Could Be Using As An Opportunity To Market Your Business?What Is It?Sending Email. How Many Email Messages Do You Send In A Day? I Recently Went Back And Counted The Messages In My Sent Folder. I Use Several Email Accounts, But In Just One Of Them I Found An Average Of 10-12 Messages A Day. That's 70-84 Message Per Week!Two Chances For Free PromotionDid You Realize Every Time You Send Out An Email, You Have Two Opportunities To Market Your Business?1 With Your Email AddressTake A Look At The Email Address You're Using For Business. Are You Using An Email Address Such As "crazyjaneyahoo.com" Or"fitbodyhunkhotmail.com"?Okay, So I'm Poking A Bit Of Fun, But You'd Be Surprised At Some Of The Email Addresses I See. Granted Some Of Them May Be Reserved For Ezine Subscriptions, But I Also Receive A Lot Of Email From Small Business Owners With These Types Of Email Addresses. So What's Wrong With This?Well, For One, They Are Missing Out On A Free Marketing Opportunity.When You Use An Email Address Such As Debbie10stepmarketing.com You Have The Opportunity To Get Repeat Exposure For Your Company Name With Every Email You Send Out.You Can Build Your Brand And BusinessWhat, Everyone You Send Email To Already Knows Your Business Name? That's Okay. It's Good Reinforcement. And It Doesn't Cost A Dime, So Why Not Do It? Plus, It Presents A Much More Professionalimage. It Says You Are A Real Business. Even If You Are Sending Out Your Emails While Wearing Your Pajamas In Your Home Office. :-)Use Your Web Site Domain Email AddressesIdeally Your Web Site Domain Should Be The Same As Your Business Name. And You Web Hosting Should Come With At Least A Handful Offree Email Addresses. It's Fairly Easy To Set Up, But If You're Not Sure, Check With Your Host. Odds Are They've Addressed It In Their FAQs Or Online Help.2 Use An Email SignatureThe Second Way You Can Market For Free Is With Your Email Signature.Even If You Don't Have A Web Site, Or If Your Web Site Address Is Not The Same Or Similar To Your Business Name, You Can Easily Take Advantage Of This.Set It Up Once ... Use It EverydayMicrosoft Outlook And Outlook Express (and Probably Other Email Software As Well) Offer A Signature Option You Can Program So Every Email You Send Is Signed Off With A Consistent Signature. Create Your Own Personal SignatureYou Will Want To Consider Including Some Of The Following Informationin Your Email Signature. I Wouldn't Suggest Including All Of This Information Or Your Signature Will Be Too Long. Pick What's Important To You, And Include Information That Represents How You Want Peopleto Contact You.Your First And Last NameYour Title (if Appropriate)Your Business NameYour TaglineYour Email AddressYour Web Site Address (include The Http: So It Becomes A Live Link)Your Phone NumberYour Fax Number Your Snail Mail Address An Invitation To Subscribe To Your E-newsletter, Ezine Or Receive A Free Report (or Any Other Free Information You Provide)Following Is An Example Of The Email Signature I Include On Every Email I Send Out:Debbie LaChusaThe 10stepmarketing SystemIf You Can Answer 10 Questions, You Cansuccessfully Market Your Business!619-334-8590 Phone619-334-8591 Faxdebbie10stepmarketing.comhttp:www.10stepmarketing.com Subscribe To The Free 10stepmarketing Ezineto Receive Weekly Marketing How-to Articles, Low-cost Marketing Ideas, Tips And Advice At Http:www.10stepmarketing.com It Equals 70-80 Free Promos A Week!By Signing Off All Your Emails With An Email Signature, You Are Constantly Promoting Your Business. Plus Your Contact Informationis Right There If Someone Wants To Get In Touch With You. They Don't Have To Take The Time To Look Up Your Phone Number Or Web Site Address.A Good Email Signature Also Clearly Communicates To People What Your Business Is All About Or What You Do.Who Knows Where Your Email May End Up?You Never Know Where One Of Your Emails Is Going To End Up. It May Be Forwarded To Someone Who Could Just Become Your Next Subscriber Or Client.Build Web Site Traffic With Special PromosYou Can Also Use Your Signature To Build Traffic For Your Web Siteby Inviting People To Visit Your Site To Get A Special Report Or To Subscribe To Your E-newsletter.You Can Even Use It To Announce New Products Or Promotions. In Fact, I Just Changed Mine Today To Promote My New Extreme Marketing Makeover Program.Your Email Address FormatMake Sure The Email Address You Are Using Is Formatted Somethinglike This: Yournameyourdomain.comHow To Set Up Your Email SignatureIf You Use Microsoft Outlook, Simply Go To The Tools Option On Your Toolbar, Click On Options, And Then Mail Format. You'll See Signatures Down At The Bottom Of The Window. You Can Set Up One, Or As Many As You Want. You Select The One You Want Touse As Your Default And It Will Automatically Be Added To All Your Email Messages.By Doing These Two Things, You Will Be Building Your Brand And Your Business Without Spending Any Extra Time Or Money.(C) Copyright 2005 Debbie LaChusa
