With Summer Over And Fall Decidedly Underway, If You Havent Started Thinking About What Youre Going To Sell This Holiday Season, Its High Time You Did. Holiday Buyers Are Already Going Online, And You Need To Be Sourcing Seasonal Trends So You Can Give Your Buyers Exactly What Theyre Looking For.Thankfully, EBay Makes The Market Research Portion Of Your Holiday Product Sourcing A Snap With Two Very Helpful Resources:The Holiday Hot List (http:pages.ebay.comsellercentralholidayhotlist)The Holiday Catalog (http:pages.ebay.comcatalog)Holiday Hot ListThe Holiday Hot List Gives You Industry Insider Informationyoure Getting An Analyzed Breakdown Of All EBays Own Market Research Statistics. Enthuses EBay University Instructor Janelle Elms (http:JanelleElms.com), EBay Has Taken All The Data From Their Category Managers, And Given You A List Of Exactly What Items Are Going To Be Hot This Year In All The Different Categories, From Antiques To Computers To Toys.Not Only That, They Give You The Keywords That Buyers Have Traditionally Typed In To Find Those Items. You Need To Pay Special Attention To Those Keywords Because It Does You No Good To Source All The Right Products And List Them Under Terms No One Is Searching For. You Cant Assume That You Know What Buyers Are Going To Call Things For A Number Of Reasons:People From Various Geographical Areas Give The Same Items Completely Different Names. You May Never Have Heard Anyone From Your Area Call Your Item By A Certain Name, But That Might Be The Only Thing People From Another Locale Have Ever Called It.People Often Type In Very Specific Words Or Terms That You Wouldnt Know Unless You Were An Expert In That Particular Category. A Buyer Searching For Star Wars Figurines May Type In ROTJ For Return Of The Jedi. But Unless, Besides Being An Online Retailer, Youre Also A Star Wars Enthusiast, You Wouldnt Know To Include That Term In Your Headline.Holiday CatalogThe Holiday Catalog Goes Out To EBays Top Buyers, Filled With Buyer Recommendations. However, It May Prove Even More Useful To EBays Smart Sellerswhat Better Way To Get Product Sourcing Ideas Than To See What Items EBay Is Promoting To Their Top Buyers? Advises Elms, Use EBays Advertising Dollars And Go Source The Products That EBay Is Putting In Front Of Buyers.In Addition To Giving Buyers Ideas Of What To Look For This Holiday Season, EBay Is Also Telling Buyers How To Find Those Products And Making Keyword Suggestions. The Recommendations Are Very Specific: Shoei Motorcycle Helmets, Alpine Star Motorcycle Jackets, Under Amour Shirts, Etc. This Is Immensely Helpful To You, As A Seller, Because It Lets You Know What Keywords You Need To Be Including In Your Titles.The Holidays Are Your Prime Selling Season, But You Have To Prepare And Do Your Sourcing Ahead Of Time. If Youre Getting A Late Start This Year, Dont Despair. Take Advantage Of EBays Holiday Tools To See What You Should Be Stocking Up On And How You Should Be Getting Those Items In Front Of Buyers. With The Right Products And The Right Keywords, Youre Putting Yourself In Position To Capitalize On The Biggest Selling Opportunity Of The Year.
