TSUFIT 2007Did You Catch The American Idol Finals Last Year Between Taylor Hicks And Catherine Whats Her Name? Who Won? The One With The Best Voice? Or The One With The Most Personality? Im Gonna Tell You A Secret, Something No One Ever Tells Entrepreneurs. Its Not About Being The Best! It Never Was. Yet So Many Entrepreneurs Waste Their Time And Money Bragging About Being The Best. We Sell The Best Doohickeys... We Provide The Best Customer Service Its Dopey To Brag About Being The Best! Why? Cause1.Everyone Says It.2.Its Probably Not True.3.We Dont Believe You AnywayBut Dont Worry About It, Cause4.Were Not Always Looking For The Best.Look At Singers. The Most Famous. The Most Loved. Are They The Best? Rod Stewarts What, 92? And Still Churning Out Hit Albums! Do You Think Im Sexy? No Rod. I Do Not. Not 30 Years Ago When The Song Came Out And Certainly Not Now. But Somehow A Geriatric Rod Got To Wiggle His Assets On American Idol Along With Taylor Hicks! Meanwhile Poor Catherine Is Doing A Lame Cameos On Ugly Betty.The It FactorIn Showbiz, Theres An Expression Youve Got It. Whats It?The Reason They Call It It Is Because Its Hard To Put It Into Words. Its Got Something To Do With Charisma, Magnetism, The Power To Attract And Hold An Audience. Frankly, Rod Stewart Never Did It For Me, But Elvis Definitely Had It.Access Your Inner ElvisI Just Saw A Movie About Elvis Life. Why Are People So Fascinated By Elvis? Why Are They Still Telling Me Tsufit, I Just Saw Elvis At A Convenience Store! When He Died Before Britney Spears Was Born? Why? Because A Personality That Big Never Dies.Why Was The Guy Such A Star? Was It His Look, His Personality, His Voice, His Music? Its Probably All Of Those Thingstogether With This Magical Thing Called It, But Even With Elvis, It Took Him A While To Find His Inner It.In The Movie, A Docu-drama (or Shlock-u-drama), Elvis Walks Into Sun Records, A Small Memphis Recording Studio, To Sing For Sam Phillips. Elvis Sings Like Bill Monroe; He Sings Like Bing Crosby; He Sings Like Yesterdays News. Just Another Singer. A Dime A Dozen.It Wasnt A Quickie, Even For Elvis, To Find His Original Voice. But He Kept At It And Phillips Kept Pushing Him. Eventually He Did Find It. And The Rest Is History!Whats This Got To Do With Entrepreneurs? Everything! You Gotta Find Your Original Voice. You Gotta Dig Beyond The Ordinary. You Gotta Find Your Business Personality And Then You Have To Show It. You Gotta Access Your Inner Elvis! Do That And Watch Your Star Shine.
