If You Get This Lesson Right, Then Youll Be Able To Get Folks Hanging On Your Every Word Like Monkeys Hang On Trees. :o)And, If You Can Follow These Simple Instructions, Youll Get It Right Quicker Than You Can Say Pass Me A Banana.It's One Thing To Get Your Prospects To OPEN Your Email And Actually Take A Look At It. But, What Happens When They Open It?Today, Im Going To Show You How To Make Sure They Read Every Word Of It.Youd Like To Learn How To Get Them To Do That, Wouldnt You? :o)Good. There Are Only Two Simple Things Youve Got To Do1. Create An "I've Gotta Take A Closer Look" Opening Sentence. Did You Notice The Opening Sentence Of This Lesson? What Happened? I Got Your Attention.Heres Why. I Got Your Attention Firstly Because I Made You A Promise That Appeals To You. You Want Folks To Hang On Your Every Word As They Read Your Emails. How Do I Know You Want This? If You've Already Read The Title And Started Reading The Article, So I Know What You're Interested In. I Pushed A Button That I Know Will Get Your Attention. Nothing Fancy Or Magical. I Just Tapped Into Something That You Already Have A Desire For.And, Secondly, It Got Your Attention Because That Promise Hinges On YOU. Now, Youre INVOLVED. Youre Involved Because Ive Already Told You That Its Up To You. You Control The Outcome Here. Its Not Based On A Roll Of The Dice Or The Luck Of The Draw Results Are Up To YOU Getting This Lesson Right.First Things First, You Want To Get Their Attention Immediately. Use That First Sentence Wisely. Fire Your Big Guns. It Is THE MOST POWERFUL And INFLUENTIAL Part Of Your Entire Email Message. If It Doesnt Produce Results, Folks Just Wont Read Any Further. Let Them Know From The Get Go That Something Important Is Awaiting Them In The Email.Give Them A Reason To Read On. And Then2. Create Short Paragraphs That Continue To Lead The Reader Along. In The Opening Sentence I Gave You Something To Get Your Attention. I Focused You In On A Result, An Outcome, Something You Can Control.And Then, Later, I Asked A Question To Refocus YouYoud Like To Learn How To Get Them To Do That, Wouldnt You? :o)And How Did I Follow That Up? By SayingGood. There Are Only Two Simple Things Youve Got To Do"At This Point Ive Already Let You Know That YOU Can Expect Results If You Do Something Right In This Lesson. Youre Ready To Go. And Then A Bit Later I Let You Know That Its Only Going To Require Two Simple Things.Do I Have Any Doubt In My Mind That Youll Read On To Find Out What Those Two Things Are? Nope. I Dont Care Who You Are, If You Read Up To That Point, Youll Keep Reading. You Want To Know What Those Two Simple Things Are.And Now Youve Found Out In Steps One And Two Above.But, Theres Even More For You To Learn.See, I Did It Again. I Refocused You. I Grabbed Your Attention Again. Theres Even More For You To Learn.The Key Is To Constantly Regrab The Attention. Dont Let It Get Boring. Dont Let It Go Stale. Do You Watch Boring Movies Or Do You Like Exciting Ones That Leave You Begging For More?Consider Your Email As A Movie. And Youre The Director. Keep Me On The Edge Of My Seat.And, When You Do That, Youll Have Your Leads Reading Every Word Of Your Email Message, From Start To Finish.Kind Of Like How You Just Read Every Word Of This Message.
