I'm A Publisher For Numerous Sites. I HATE Many Of Your Articles. Here's Why I Hate Your Headline And What You Can Do About It.The HeadlineThere Is A School Of Thought Out There That Your Headline Should Be Designed To Captivate Readers. In The Real World, This Is Probably True. When I Am Looking For Articles, It Is Not. I Want Keywords Front And Center In An Article Headline. This May Come As A Shock, But I Am Using Your Articles As Part Of A Search Engine Optimization Effort On Sites. With Seo, The Keywords Always Come First. ALWAYS! Consider The Following Examples:1. California Real Estate - The Secret To Making A Bundle 2. The Secret To Making A Bundle In California Real EstateThe First Headline Is By Far The Best. The Keywords Are Front And Center. I Can Easily Turn This Headline Into A Meta Title For Site Page. More Importantly, This Tells Me That You May Be A Writer That Understands What I Want. I Am Going To Click Through To Your Article And Read It. If The Rest Of The Article Is Done In The Correct Format, I Am Going To Publish This Article On My Site AND I Am Going To Add You Name To My Worthy Authors List. When I Need New Articles, I Will Go Out Of My Way To See If You Have Published Anything New. The Second Headline Is A Disaster. The Keywords Are At The End Of The Headline, Which Is Terrible For Search Engine Optimization Purposes. This Is A Waste Of My Time And Tells Me To Avoid Your Articles. If I Can't Find Enough Articles With The Proper Headline, I May Come Back And Read Yours. Then Again, I May Not. Captivating HeadlinesNow You May Be Thinking You Need A Captivating Headline Because You Want To Capture As Many Readers As Possible. You DO NOT. I've Already Done The Job For You. My Sites Already Have Traffic. I Am Delivering The Readers To Your Article. They Will Read It If It Is On The Site. Of Course, You'll Have To Put The Keywords First To Get My Attention.Writing A Headline Is A Fairly Simple Process. So Do It!
