IntroductionYou Need Copy For Your Landing Page But Youre Not Sure Where To Start. First Lets Clarify What We Mean By A Landing Page. A Landing Page Can Be A Page That Visitors Come To After Clicking On A Promotional Banner Or Link. Ultimately, The Landing Page Must Convince The Visitor That They Should Stay On Your Site. You May Also Have A Goal That You Want Accomplished, Such As: Signing Up For A Newsletter Or Filling Out A Form Buying A Product Reading Informational PiecesWhats Going To Keep Them There? The Structure, The Language, And The Visual Appeal All Play A Part Of It. Check Out These Tips To Create A Great Landing Page, Or Reinvent The One You Already Have.The StructurePeople Arrive At Your Site Looking For Answers. They Scan To See If Theyre In The Right Place And Assess Whether Its Going To Be A Quick And Easy Visit Or A Long Grinding One. Your Landing Page Is The Welcome Wagon Inviting Them In And Feeding Them The Information They Need. The Structure Of The Page Will Either Pull Them In And Encourage Them To Fulfill Your Goal, Or Distract And Cause Them To Cut Out Of There Before Getting The Whole Picture.The Structure Of The Landing Page In General Should Be Matching That Of The Banner, Ad Or Link They Clicked On To Get Them There. So For Example, If Your PPC Ad Is Targeting SEO Articles, Your Landing Page Should Discuss Exactly That. If A Victoria Secrets Ad For Lingerie Shows Up And You Click On It, You Will Be Transferred To A Landing Page With The Exact Image And Structure Of The Ad.The Visuals Copy Placement Strategic Use Of Copy And Graphics Will Catch The Visitors Attention. Dont Muck Up The Page With Large, Distracting Graphics. Use Plenty Of Whitespace And Place Your Message In The Central Portion Of The Page Rather Than Placing Information Down The Sides, Where The Focus Can Be Lost Quickly. Keep The Copy Short. The Visitor Expects A Precise Message, So Dont Choke It Up With Tons Of Mindless Prose. Beauty Is In The Eye Use A Consistent Color Palate. If You Have Advertising Or Banners That Link Visitors To Your Website, Make Sure The Concept And Color Scheme Match Across The Board. Its Also A Great Visual Indicator For The Visitor Because They Can Easily Identify That Theyre Still In The Right Place. Simplify Remove Any Distracting Elements Like Advertising Banners, Links, Or Additional Blocks Of Information From The Page And Get Down To The Specific Message.The GoalBefore You Design The Landing Page, Decide What The Goal Of The Page Will Be. If Youre Looking For Newsletter Subscribers, The Goal Will Be To Have The Visitor Enter Their Information And Become A Member Of Your Mailing List.Be A SleuthDo Your Research. Keep Your Visitors In Mind When Building Your Landing Page And Tailor It To Suit Their Needs. By Narrowing Your Options And Focusing On Your Visitor, Youll Stay On Target.Keep Your FocusKeep The Focus On You. Youve Dangled A Large Poster Board Over Their Head And Pulled Them In. Now That Youve Got Them, Dont Give Your Visitors A Reason To Wander.Use A Call To ActionA Call To Action, Such As Subscribe Now Or Get This Offer Reminds The Visitor Why They Are On Your Website. Place Them Toward The Top Of Your Page. For Uses That Want To Click, It Allows Them To Find It Easily. For Those Who Are Still Deciding, Its A Great Reminder.Many Sites Place The Consultation Form Or Contact Form Directly On The Landing Page, Which May Not Be Such A Bad Idea. Again, You Need Glaring Calls To Action. Dont Add Several Useless Links On The Page That Will Take The Visitor Back To Your Main Site; Rather Include The Links That Will Get Them To Actually Purchase Your Productservice.Write Like A ProNo, You Dont Have To Hire One To Look Like One. Whats The Best Way To Come Off Like A Professional? Create Landing Pages With No Grammatical Or Spelling Errors. I Recently Hit A Website Offering Discount Holideys. As I Clicked Out Of There, I Pictured The Four-star Flea-bag Motel By The Swampland I Might Have Booked If I Stayed.ReassurePeople Get Leery When Theyre Asked For Their Personal Data. If Youre Asking For Personal Information, Make Sure You Have A Credible Privacy Policy To Back You Up.
