How Many Times Have You Heard That Phrase, Pitch, Advertisement, Orwhatever? Lots, I'm Sure. It Is Used So Much Because Marketers Know Thatstaying Home And Making Money Is The Fondest Dream Of Millions Of People.And Why Not? Did You Know That The Majority Of Fatal Heart Attacks Happenat Monday Morning? It's True. It Seems A Lot Of People Wouldrather Die Than Get Back To The Old Grind After A Weekend Of Freedom.So When Someone Offers An Opportunity Or Plan For You To Take Your Job Andshove It, Yet Still Make Enough Money To Live And Pay All Your Bills, Itsounds Blissfully Irresistible.Of Course, Bliss And Reality Are Always Two Different Things. Is Itreally Possible To Run A Business From Your Own Home That Is More Than Ahobby Or Source Of Part-time Income? Can You Get Rich Working Out Of Yourown Home? Can You Really Trade Your Cubical And Necktie For Blue Jeans Andthe Comfort Of Your Own Den?Well, For Your Information, Home-based Businesses Are One Of The Fastestgrowing Kinds Of Enterprises In Today. As This Is Being Written,some 40 Million Americans Are Doing At Least Some Form Of Work Out Of Theirhomes, And The Numbers Are Rising Rapidly. According To The Department Of Labor, As Many As 70 Million People Will Be Working Out Oftheir Homes By The Year 2005. Government Studies Have Indicated That Asmuch As 75 Of All Work Done In This Country Could Eventually Be Movedhome.The Overwhelming Majority Of Home Workers, However, Are Not Exactly Gettingrich. The Average Work-at-home American Earns Less Than 15,000 Per Year.That May Not Be Bad As A Supplement To A Spouse's Full-time Income, Butlet's Face It, Fifteen Grand In And Of Itself Is Not Much Better Than Poverty.As Master Marketer And Author Dr. Jeffrey Lant Said: "Frankly, I Never Sawany Benefit To Staying Home And Being Poor."Lant, Without So Much As A Business Card, Became A Work-at-homemillionaire, And Is A Perfect Example Of What Truly Can Be Achieved If Youare Serious About Chucking Your Day Job, Staying Home, And Not Settling Forpeanuts In Exchange For Your Freedom. You Can Have It All -- You Can Stayhome And Make As Much -- And More -- Money Than Your Current Job Providesyou.In This Report, We Are Going To Outline And Discuss Five Key Rules On Howto Work At Home And Make Big Bucks, No Matter Where You Live. After Thesefive Rules, We'll Talk About The Most Important Aspect Of Any Business,whether It Be Home-based Or A Giant Factory -- Cash Flow. Starting Yourown Business Out Of Your Home Is All About Attitude And Inspiration, Butall The Attitude In The World Won't Help You Without Money!1. It Takes CommitmentIs It Any Secret In That Most People Detest Their Jobs? Studyafter Study Proves That Most People Simply Dread Going To Work Mondaymorning, And They Live For The Freedom Of The Weekend. But Even Thatfreedom Is Not Pure Because We Know That It Is Only Temporary. It's Hardto Enjoy A Sunday Evening When The Monday Morning Alarm Clock Is Just A Fewhours Away.It Makes Sense That People Hate Their Jobs. Everyday, There Is A Lot Ofbutt Kissing That Needs To Be Done. There Are Endless Meetings Whichusually Accomplish Nothing. There Are Pointless Interruptions, A Lot Ofdrifting This Way And That, And Lot Of Idiot Supervisors Who Do Nothing Butwaste Your Time And Then Dog You For Not Accomplishing Your Share Of Work.There Are Co-workers You Hate, And Who Would Stab You In The Back In Aminute If It Meant A Raise For Them Instead Of You.When You Work For Someone Else, You Live A Regimented Life. Your Body Maynot Want To Get Up At , But You Have To Be At Work By So Youlurch Out Of Bed With A Head Full Of Sleep.People Who Choose To Work At Home Are Doing More Than Just Escaping Theyoke Of Their Master; They Have Made A Deep, Firm, Life-altering Decisionwhich Says That Health, Happiness And Prosperity Depend Vitally On Thefreedom To Work For Ourselves, And In Doing So In The Comfort Of The Home.We Want To Really Emphasize That Fact That To Be Successful In Awork-at-home Situation, You Have To Be Nothing Less Than A Fanatic; Azealot, Who Is Utterly Committed To Making Work-at-home Not Only Asuccessful Venture, But A Profound Commitment For Life. You Must Beconvinced That A Return To An Outside Office Job Would Be The Equivalent Ofa Spiritual Death Sentence.Many People Hate Their Office Jobs, But They Have Made An Inner Compromisewith Themselves. They Have Convinced Themselves That Their Job Is "not Sobad," Pays The Bills, And That They Can Stick Out Because They Have To.If You Want To Be Truly Successful At Quitting Your Day Job, There Cannotbe Any Room For Such Compromises In Your Soul. You Have To Take Theattitude That To Work Any Longer At Your Hateful Job Is Akin To Foulingyour Inner Being With A Spiritual Cancer The Will Sicken And Kill You.2. Eliminating The Home-Office MentalityTo Move Our Work Home, However, Does Not Mean We Eliminate Every Singlething About The Traditional American Office. Rather, We Should Select Whatis Useful And What Is Not.It's A Mistake To Quit Your Job And Go Home With A "home-office" Mentality.By This We Mean Thinking Small, And Believing That You Will Automaticallysacrifice A Decent Income In Exchange For Your Freedom. Please! Do Notthink Small!To Quote Jeffrey Lant Again: "Too Many Home-based Practitioners Fail Tounderstand The Benefits That Accrue Because Of The Professional Style Theyhave Selected. They Focus On The "home" Part Of The Business Rather Thanthe "business" Portion, And As A Result Are Doomed To Small Incomes."Working At Home Provides Many Benefits. We Can Save A Lot Of Time Becausewe Don't Need To Commute And We Have More Control Over Our Schedule. Wecan Save A Lot Of Costs Because We Don't Have The Overhead Requirements Oflarger Businesses. We Can Cut Our Stress -- And So Have More Energy --because We Avoid Many Of The Characteristic Problems Of Life In The Late20th-Century Office. We Must Work These Advantages To Our Profit.3. Your International HeadquartersThe German Philosopher Immanuel Kant Said That If You Sit At Home Alone Atyour Empty Kitchen Table, Eventually, The "whole World Will Come To You."Well, Today You Don't Need The Great Mind Of A Philosopher To Make Theentire World Come Into Your Living Room. What You Need Is A Phone Jack.We Live In A Unique Time In History. Satellites, Fiber Optics, Theintegrated Circuit And Other Communications Miracles Means That You Can Bejust About Anywhere In The Developed World And Establish Communication Withanyone.The Telephone, The Fax Machine, The Computer, The Modem -- All Of These Arenot Only Affordable By Any Middle-class Citizen; They Are The Key Toeliminating Your Need To Drive A Hectic Freeway Everyday To Get To A Placeof Business Outside Your Home.With These Devices At Our Disposal, We Should Allow Ourselves To "thinkglobally." Too Often, Home-based Businesses Focus On The Narrowest Market,the Neighborhood, The County, The City Or State. This Is Fine If You Areproviding A Local Service And Are Content With A Certain Moderate Level Ofincome. But If You Want The Big Bucks, You Should Not Think Small. Also,you Should Not Believe That, Just Because You Are Home-based, You Cannotcompete With The Big Guys.The Purpose Of Any Business Is To Seek Assess And Seek Out Every Possiblemarket For Its Products And Services, To Ascertain Whether These Marketshave The Ability To Buy These Productsservices, To Determine Whether Thereis Sufficient Profit In These Markets To Warrant Approaching Them, And,once Positive Assessment Has Been Made, To Launch A Sustained Marketingcampaign That Gets A Significant Percentage Of This Market To Purchase Theproduct Or Service In Question.Your Home Telecommunications Machines Will Not Only Enable You To Do This,but They Can Also Help You Overwhelm Larger, More Cumbersome Traditionalbusinesses That Are Your Competition.As A Home-based Entrepreneur, You Will Not Have All Of The Disadvantages Ofyour More Traditional Competitors: No Office Rent, Equipment Or Expense;no Employees To Pay Salaries And Fringe Benefits For; No Time Wasted Onmeetings, Employee Problems, Paid Sick Leave, Etc.All The Money Your Competitors Spend On Heating The Office And Buyingfurniture Could Better Be Spent On The Actual Marketing Itself.As A Home-based Business, You Will Be Already Positioned Where Thetraditional Business Is Currently Struggling To Move: Toward The Lowestpossible Overhead And The Greatest Possible Concentration Of Dollars Onproductsservice Development And Productservice Marketing.So, A Home-based Business Takes Full Advantage Of Three Major Goals Ofmodern Business Success:(1) Vastly Reduced Overhead(2) Easy Access To A Global Market(3) Full Advantage Of Telecommunications.To Not Have The Basic Telecommunications Toys -- Computer, Modem, Fax, Andtelephones Is Impossibly Stupid. Still, Even In This Day And Age, Many Ofpeople Strongly Resist The One Element That Is Undoubtedly The Heart Andbrain Of Any Successful Home Business -- The Computer. The Computer Is Soimportant In Fact, We Have Made It A Category All Itself.And Remember, Learning To Use A Modern Computer Is Easier Than Learning Todrive A Car, So You Have No Excuse Not To Plunge Forward.4. The ComputerYou Should Pay Close Attention To What Computers Can Do For You In Yourplans To Escape Your Job And Make Your Work-at-home Dreams Come True.People Who Want To Run A Home Business Usually Have A Very Small Staff -- Infact, A Staff Of One -- Yourself! The Rest Of Your Needs Are Handled Byindependent Contractors, Depending On The Kind Of Business You Are In Andthe Services You Need.To Run A Serious, Truly Global Home Business, A Computer Is As Necessary Asoxygen Is To Life On Earth. Those Who Try To Fool Themselves Into Thinkingthey Will Ever Make A Serious Go Of Their Home-based Business Without Acomputer Are Sadly Mistaken.Computers Give You Two Primary Advantages:(1) They Enable You To Store Large Amounts Of Data And To Sort By Datafield So That You Can Easily Get The Information You Need.(2) They Enable You To Develop A Pattern Document For Every Situationyou'll Ever Be In In Your Business. To Run A Home-based Businesssuccessfully, You Must Anticipate Just What Situation Will Emerge Andprepare Accordingly.A Business Is Based On A Characteristic Series Of Situations And Acharacteristic Set Of Things That Happen -- Or That Do Not Happen. Youmust Be Prepared With The Proper Document For Each Situation. Once Youhave Established All The Protocols, And Have Experienced All The Situationsassociated With Your Kind Of Business, The Time Will Come When Running Yourbusiness Is, In Large Part, A Repetition Of Certain Key Tasks. Computersare All About Handling Repetition Swiftly And Efficiently.But The Computer Is Much More. Today, By Connecting A Computer To Thephone Line With A Modem, Your Machine Becomes More Than A Data Storagesystem And Repetitive Task Handler. It Becomes A Multi-task, Multi-levelcommunications Processing Center That Connects You To The Globe.Such Things As E-mail, On-line Services, The Internet, The Web And Morecan't Help But Revolutionize The Way Business Is Done. If You Do Notbecome A Part Of It Today, You Certainly Are Going To Suffer For It Greatlyin The Near Future.If There Is An Effective Way To Market Products On The Internet Or Anyother On-line Venue, No One Has Truly Discovered It Yet. The Only Peoplemaking Money On Internet Marketing Are The People Who Are Selling Theconcept Of Doing It. If You Have A Product Or A Service And Expect Toreach Millions Of Buyers Through Computer Screens, You Are Sadly Mistaken.The Internet Is Definitely Where A Lot Of Innovative Things Are Happening.It's A Great Place To Exchange Ideas, Find Out What Hot, What's Not, Andstay On The Cutting Edge Whatever Your Particular Business Is.5. Your Business HoursIf You've Been Paying Attention To The First Four Points, You're Well Onyour Way To Becoming A Successful Home-based Business Owner. Now We Don'twant You To Blow It By Thinking You Can Keep Banker's Hours.The Global Market Is A 24-hour Per Day Market, And A 365-day Per Yearmarket. Let The Others Sleep Late On Saturdays And Take Sundays Off.Those Times Could Be Your Day To Move And Corner Loads Of Customers Thatthe Others Miss.You Should Get Up Earlier And Quit Work Later. You Should Be Open Forbusiness On Holidays And Be Available 24-hours A Day Either Personally Orthrough Your Answering Service."But Wait A Minute!" You Might Be Thinking At This Point! "I Thought Thatworking At Home Was All About Freedom And An End To Drudgery. This Soundslike Nothing But Endless Work!"Well, Here's The Thing. For Most Of You Who Quit Your Regular Jobs To Goto Work For Yourself, You'll Discover Something Magical. You'll Discoverthat When You Are Working For Yourself, When You Are Building Your Ownbusiness, A Lot Of What You Does Not Seem Like Work At All.The Great Writer Jane Roberts Said, "Inspiration Is Its Own Motivator."Running Your Own Business Is All About Being Inspired 24-hours-a-day. Whenyou Stop Selling Your Body And Soul To Some Company Or Corporation Andstart Giving Your Energy To Yourself, Work Has A Way Of Turning Intoinspiration And Play.The Perfect Work For You Is That Which You Don't Think Of As Work, Yetdoing It Makes Money And Provides You With The Bread And Shelter Of Life.You'll See What It's Like If You Make A True Commitment To Being Selfemployed, Put All Your Energy Into It, And Stick With It For The Long Run. -30-
