We All Make Use Of Traditional Forms Of Getting New Business In Advertising, Direct Mail, Brochures Etc But Networking Is One Form Of Marketing Which, Has Been Under-utilised. Until Now That Is. Small Business Owners Are Finally Beginning To Under Stand The Power Of Networking And What It Can Do For Their Sales Figures.But What Is Networking?In Its Most Basic Form, Its Word-of-mouth Advertising But Originated By You, Not Your Customers. It Involves Taking Every Opportunity To Raise Awareness Of Your Product Or Service Amongst The People You Meet. At A More Sophisticated Level, Networking Can Be Achieved By Taking Advantage Of The Formal Networking Groups Or Events That Have Been Arranged Purely With The Idea Of Putting Potential Partners Together. But How Can You, As A Small Business Owner, Become A More Effective Networker And Take Full Advantage Of The Opportunities Presented? We Are Going To Give You Some Key Tips And Ideas On How To Be A Better Networker. BWhat Are The Key Advantages Of Networking?bNetworking Has Some Very Good Advantages Over The Traditional Type Of Marketing:Its Free! Talking To Someone Costs Nothing Except Your TimeIts Targeted Marketing In That Its Likely The Person You Are Talking To Has A Direct Interest In Your Product Or Service. Consider Newspaper Advertising, Which Will Mostly Be Read By People Who Have No Interest In What You Have To OfferIts Face-to-face Marketing Unlike Direct Mail, Adverts And Telephone Calls. You Have The Immediate Opportunity To Establish Rapport And Get An Understanding Of The Persons ProblemsYou Have The Chance To Mix With Business Owners In Other Industries, Which May Open The Door To New Opportunities You Had Not Previously ConsideredIts Not Only A Way Of Creating Business But Also A Great Way To Solve Problems And Seek Advice. Why Sweat Over A Solution When Someone Has Probably Already Experienced And Solved The Same Problem? Ask And Find Out Who Can Help YoubWhere To Find A NetworkbFinding A Place To Network, Where Like Minded Business Owners Are Present, Is Not That Difficult. Whilst You Should Be Networking All The Time Taking The Opportunity To Promote Yourself Where Ever You Can Its More Effective If You Can Meet People Who Are There To Do The Same Thing; You Can Get Onto The Same Wavelength That Much Quicker.Here Are Some Possible Networking Opportunities To Think About:Your Local Chamber Of Commerce, BNI Group Or Business Club - As Well As Hosting Their Normal Meetings (which Are Great Networking Opportunities Anyway) They May Hold Regular Networking Sessions Which Are Dedicated To Putting Business People TogetherGovernment Advice Agencies Most Countries Have Government Bodies Which Have The Remit Of Helping Local Small Businesses, Some Of Them May Already Hold Network Meetings Where They Bring Together A Batch Of New Recruits. Check Out You Countrys Small Business Advice Agency Web Sites To See What Support They Can OfferTrade Associations Your Industry May Have An Association Which Holds Regular Meetings. Although You Are Interacting With Businesses In The Same Line You Will Still Be Able To Find Solutions To Problems And Pick Up New Ideas. Who Knows, If You Establish Good Rapport With Another Business, They May Be Happy To Refer Surplus Work To You Or Tap Into A Unique Specialisation You May Have?Seminars Keep A Look Out For Seminars Being Run For Small Business Owners. As Well As Being Informative, They Are A Great Networking Opportunity, Especially Over Coffee And Lunch When You Have The Chance To Start A Conversation Going Along The Lines Of, How Do You Think Youre Going To Apply That Point We Learnt This Morning In Your Line Of Business?In Just This One Question You Will Have Found Out What Business They Are In And One Of The Problems They Are Currently Facing. If Youre Lucky, You May Be Able To Offer Help As Well One Extra Sale!Anywhere And Everywhere Remember To Network All The Time! Never Miss An Opportunity To Tell People What You Do. You May Only Get A Successful Hit In One Out Of A Hundred Contacts, But One Sale May Be Enough To Make It All Worthwhile! BWhere And When Are Meetings Likely To Be Held?bFormal Networking Events Can Be Held Over Breakfast, Lunch And Dinner. Breakfast Sessions Are Popular Because It Allows Business Owners To Start The Day On A Positive Note, Leaving The Remainder Of The Day Free For Business As Usual. But How Good Are You At Holding A Sensible Conversation At 7 Oclock In The Morning? If You Dont Look Or Sound Your Best In The Early Morning, Then You Had Better Find An Alternative!The Best Networking Events Are Where You Are Free To Work The Room And Not Be Tied To A Table With Food Being Served. BWhat To PreparebAs With Any Marketing Promotion, Networking Should Be Thoroughly Prepared For. Badly Presented Sales Pitches Lead To Lost Sales; The Same Goes For Networking. So What Should You Do Before Attending A Networking Session? Step 1: Know Your Products And Services Inside Out. If You Are Only Just Starting Out, Make Sure You Are Fully Briefed On All The Inns And Outs Of Your Product.Step 2: Write And Rehearse An Opening Statement To The Question What Do You Do? This May Sound An Easy Question But Try Thinking An Answer On The Spot And At The Same Time Making It Some Good! Not So Easy. Write A Clear And Concise Statement, Which Encapsulates Everything About Your Business. Remember, This Is Your Chance To Impress! Having Decided On Your Opening Line, Rehearse, Rehearse And Rehearse. It Has To Be Word Perfect And Confident Sounding. Step 3: Make Sure You Have Enough Business Cards. You Dont Want To Scribble Your Number On The Back Of A Napkin! Not Very Professional. Step 4: Double Check The Venue And Time. You Dont Want To Turn Up Late And Miss Any Opportunities Or Appear To Be Lacking In Time Management Skills.Step 5: Dress To Impress. Make Sure You Are Neat And Tidy Everything A Successful Small Business Owner Should Be. Step 6: Leave Your Houseoffice In Plenty Of Time To Make Sure You Dont Arrive Totally Stressed OutbYoure Off!bYou Have Arrived At The Venue And If This Is Your First Time, What Are You Likely To Do? Find The Nearest Corner And Pray That Someone Doesnt Approach You! Networking, Especially The First Time, Can Be Nerve-wracking. It Does Take A Degree Of Confidence But Over Time This Gets Better.
