These Are Often Called The Online Retailers Or The E-tailers. These Businesses Partner With Wholesalers, Which Take The Customers Orders And Ship Them To The Doorsteps Of The Buyers. In This Set-up It Is Important To Have A Contract Or A Formal Agreement With The Wholesaler To Have A Basis On What Each End Is Required To Do. The Success Of Drop Shipping Rests On The Teamwork And Cooperation Of The Wholesalers And The E-tailers. In A Drop Shipping System, The Buying Transaction Starts With The Buyer Browsing Over The E-tailers Website, And If He Finds A Product To His Liking, Clicks On It And Purchases It. With The Purchase Transaction The Buyer Gives As Well The Address Where The Product Will Be Delivered, And Of Course, Any Other Standard Information Like Phone Numbers And The Like. This Information Will Be Taken By The E-tailer And Given To The Wholesaler For Drop Shipping. The Wholesaler Then Packs The Product And Ships It To The Designated Place. Sounds Simple, Right?But There Are Issues On This Drop Shipping System That You Might Not Have Known. Theoretically, If All Things Go Well, The E-tailer Will Be Happy With The Sales, The Wholesaler Will Be Happy With Their Sales, And The Buyer Will Be Happy With The Product On His Hand. But It Doesnt Always Go This Way. And It Is Not As Simple As You Think.What If The Wholesaler Runs Out Of The Product Marketed By The E-tailer? What If There Was A Wrong Shipment Of The Product, What Is The Return Policy Of The Wholesaler? If You Grant A Return Policy, Does Your Wholesaler Also Do? If Your Wholesaler Wont, You Will Incur Expenses That Are Detrimental To Your Profits. If There Are Concerns On Deliveries, Or On The Quality Of The Product Delivered, Do You Answer These Calls Or Do You Forward These To The Wholesalers? Where Is The Customer Service Here? Do Your Wholesalers Place Their Own Marketing Ads Or Labels On The Packages That Would Make You Lose A Repeat Business With Your Customers? Youll Be Losing Your Customer Base Little By Little To Your Wholesalers With This Set-up.Also There Is This Issue Of Selling Online. It Is One Thing To Make A Website, Post The Products With Their Pictures And Prices And Successfully Launching Your Online Store. But Have You Successfully Marketed Your Website? Do Customers Really Get To Visit Your Site, And If They Do, Are These Your Target Customers The Buying Ones? Have You Positioned Yourself, Or Branded Yourself As A Reliable Online Retailer? Do The Customers Trust Your Site?Drop Shipping, Theoretically Seems To Work Just Fine. But With Various And Unique Situations And Cases For Each Purchase, The Online Retailer And The Wholesaler Must Come Up With An Integrated Comprehensive Approach Towards An Efficient Excellent Purchasing Experience Of Your Customers.
