RSS Feeds And Blogs Took Internet Marketing By A Storm In 2005. Every Time We Turn Around Theres A Brand New Marketing Vehicle Speeding Down The Internet Highway. In The Fast Paced Race Of The Virtual World, Its Easy To Get Swept Away In The Current Of Technology.If Were Honest With Ourselves, Well Admit That Computers Have Taken Control Of Both Our Personal World And The Business World. Thats A Scary Thought! Its Nearly Impossible To Even Make A Phone Call Without Talking To A Computer, Much Less Try To Find Success In The Marketplace Without Spending More Time With Your Computer Than You Do Your Family.Honestly, It Wouldnt Be So Bad If I Could Get My Computer To Do What I Wanted It To All Of The Time. Unfortunately, There Are A Lot Of Days When Im Ready To Pull My Hair Out In Frustration Because It Refuses To Obey My Commands (usually Screamed Or Hissed Through Gritted Teeth). Its Then That I Realize Just How Little Control I Really Do Have In This Technological World.Think About It When A Computer Refuses To Do What You Want It To, What Are Your Alternatives? You Can Glare All Day, Threaten To Fire It, Or Get Mad And Use A Few Expletives. It Just Sits There, Frozen, With The Same Error Message On The Screen Unintimidated And Unchanging. (Thats When You Learn To Appreciate Staff Members Who Are At Least Upset When You Get Ticked Off Because They Dont Do What You Want Them To.)Dont Take Me Wrong. Computers Are Really The Most Amazing Invention To Ever Be Introduced To Humans. Take A Look At Federal Express. Every Day Millions And Millions Of Packages Pass Through The Companys Computer System. You Can Track Your Package With A Few Clicks Of The Mouse And Know Exactly Where Its At And When It Will Arrive At Your Doorstep. A Perfect Example Of A Company That Is In Control Of Its Computer System!Technology Can Advance Your Marketing Goals As Well. How Can You Take The Reigns And Make Technology An Asset Rather Than A Master?1. Take ControlSimply Take Control. Hey, Im Serious! How Often Do We Find Ourselves Using Computers For More Than We Intended To? Yeah, We Find Out What They Can Do And Feel Like We Have To Use Them When Were Not Ready. Dont Forget That You Have The Power To Say, No! Or Even, Later. Jumping Into A Project Half Prepared Is The Perfect Formula For Letting Your Computer Take Control.2. Learn The Ropes.Even The Most Skilled Web Designers And Computer Programmers Were Once Newbies Who Had To Learn Which Button Turned The Computer On. Dont Be Intimidated. Take Some Classes Or Find Someone To Tutor You. Be Confident That You Understand Before You Incorporate A New Program Into Your Marketing Campaign.Computers May Rule The World, But They Dont Have To Rule You And Me As Individuals. Were Free To Use Them When They Meet The Needs Of Our Marketing Goals. Were Free To Boot Them When They Become Troublesome Just Dont Forget To Make A Back Up!
