Today Were Going To Teach You How To Take A General Category And Break It Down Into A Profitable Niche Market And Then Were Going To Show You How To Find Your Most Targeted Keywords For That Niche Market. First Of All Were Not Here To Dog Those Who Are Currently Showing You How To Find A Niche Market, Using Google Or EBay Are Clever Ways To Find Possible Niches And Its A Lot Better Than Guessing For Assuming What People Are Looking For Or Want By Guessing Is Just Pure Folly. However, Through Our Research, Pam And I Have Found Out That Only Half Of The Equation Is Being Given And The Other Half Of The Equation That Isnt Being Given Is The Use Of A Keyword Lookup Tool. Lets Go To Keyword Discovery (http:www.keyworddiscovery.comsearch.html), Theyre Just One Of The Free Tools Out There That We Like, There Are Many Others This Is Just One Of Them. Now, Well Go Down To The Keyword Box And Type In A General Keyword That We Want, Well Just Go With Boots. Then Go Down To The Authorization Box And Fill In The Letters And Numbers Shown, Making Note That It Is Case Sensitive. Then Hit Enter Or Press Search.On The Top Line, Boots Has A Number Of 268,750--now That Number Is For Searches Per Month. Now, A Lot Of Your Keyword Tools Are Going To Vary On The Numbers, For Their Accuracy, But Theyre All Going To Be In This General Area, Its Just So That You Can Get An Idea Of What People Are Looking For. So Were Going To Use Boots, So Lets See If We Can Find A Niche For That Keyword. Lets Go Over To Google, And In The Google Search Well Type In Boots To See The Competition Is. Okay, On The Right Hand Side, Boots Has A Competition Of 155,000,000. Now 155 Million Is Huge, Thats A Big Number. So, Were Going To Want To Try To Narrow This Down A Little Bit, To See If We Can Find A Bit Better Of A Niche. So, Lets Go Back To Our Keyword Tool And Lets Find Out Whats Going On Under Boots. Underneath Boots The Most Looked For Keyword Is Ugg Boots, Not Cowboy Boots, Or Rain Boots. Ugg Boots Is The Most In Demand Keyword Right Now And It Has A Number Of 57,595 Searches Per Month, Which Is A Very Respectable Number. But, There Are Two Parts To This Equation.We Want To See What The Competition Is. So, In Other Words, No Matter What Your Key Term Is And How Many Searches Per Month, If The Competition Number Is Just Out Of The Water, Like A Billion, You Know You Have A Huge Competition There And It Is Probably Better To Find A Different Type Of Niche, A Different Type Of Subject, Or Different Information To Sell. But, Ugg Boots Is A Very Respectable Term, Its Getting Respectable Hits, So Its Worth Further Exploration. So, Lets Go Over To Google And Lets Find Out Just Exactly What The Competition Is. Lets Type In Ugg Boots And See, Which Narrows It Down Quite A Bit To 1,990,000, So Basically We Have A Number Of Two Million For The Competition Which Is Very High. But If You Keep It Around A Million Or Less, You Can Get Into A Good Niche Situation. The Hundreds Of Thousands Are Even Better, Maybe 250,000 Or Even 150,000 That Would Be Excellent Numbers For This Amount Of Keyword Searches Per Month (57,595). So, We Have Ugg Boots But Lets Try And Tighten That Up A Little Bit Better Because We Know That Will Work For A Niche Because Its Right Around The One Million Mark And It Does Have A High Search Per Month Number. But, If We Were Going To Use Ugg Boots Lets Decide What Kind Of Keywords We Could Put In Our Website For Search Engine Optimization. Now We Have Our Niche, Lets Find The Most Targeted Keywords For That Niche.So, Well Type In Ugg Boots Into Keyword Discovery And It Brings Up A Result With The Top Search Term Being Ugg Boots Size 8 And It Has A Monthly Search Of 1,244. But, Like I Said, There Are Two Parts To This Equation. Lets Find Out What The Competition Is, So Lets Go Back To Google And Type In Ugg Boots Size 8. It Brings Up A Result With A Much Better Competition Bracket With Only 238,000 For That Key Term. See How Were Narrowing It Down Into A Niche, Into Getting The Right Eyeballs To Your Site? If Youre Selling Ugg Boots You Dont Want People Looking For Cowboy Boots Coming To Your Site Because Thats Not What Theyre Looking For. You Want People That Are Looking For Ugg Boots To Come To Your Siteget The Right Eyeballs Coming To Your Sitebecause If Theyre Looking For Ugg Boots, Especially Ugg Boots Size 8 And Youre Store Is On The First Page, Which Can Be Accomplished With Our Methods, Theyre Going To Click On You And Theyre Going To Buy From You.Now, Just For Curiosities Sake, Lets See What One Other Keyword Is Bringingcheap Ugg Boots Is Third On The List And It Has 1,241 Hits Per Month And Its Just About Three Different From The Ugg Boots Size 8 Key Term Which Had 1,244. So, Lets Go Find Out Its Competition On Google. A Search Result For Cheap Ugg Boots Brings Up 116,000, So Your Competition Is In Half. This Number Is Half Of The Other Search Which Had 238,000. Even Though The Searches For Those Key Terms Are Almost Identical, Theres Just About Three Searches Difference , But Your Competition Has Been Reduced By Half. So, You Know That Your Cheap Ugg Boots Is Going To Be One Of Your Top Keywords, Plus It Will Help Get The Right Eyeballs To Your Site. These Are Both Very Good. Another Point I Want To Make Is That We Have Four Key Terms That Are At Least One Thousand Searches Per Month Or Better And Thats Where You Want To Start, Or Place Your Lower Limit. Now, Of Course Youre Going To Have A Balance Between Your Competition And Your Key Term Thats Being Searched For. But If Youre A Thousand Hits Per Month Or Better That Will Develop Good Organic Traffic To Your Site And If You Can Get It Narrowed Down So That Your Competition Is Below A Million, Youre Going To Have A Niche. That Was Just Real Easily And Straight Forward How You Can Find A Niche Market And Succeed.
