This Is Probably One Of The Most Easiest, Quickest And Most Profitable Techniques That Business People Have At Their Disposal Yet It Is Rarely Used.Let Me Explain What Upselling Is. Upselling Is Basically Offering The Customer More At The Point Of SaleLet Me Give You Some Simple Examples Of Upselling In The Real World.Say You Run A Small Website Design Company And You Have A Person On The Phone Ready To Order A Simple 3 Page Website Which Cost 200. While Youre Talking To The Person You Could Offer Them An Extra Website Page Plus 5 Extra Email Addresses For An Additional Price Of 50. The Normal Price For This Package Is 300. You Tell Them You Are Offering This Because You Wish To Thank Them For Using Your Company And This Offer Is Only Available Right Now.Lets Do Some Figures NowBefore You Used Your Upselling You Had 100 People Purchase Your 3 Page Site At 200.100 X 200 20,000 5,000 Profit (25)Total Profit 5,000Now Because The Upselling Offer Only Costs An Extra 10 To Set-up You Make The Remaining 40 In Pure Profit!Lets Say 30 Take Your Upselling Offer70 X 200 14,000 3,500 Profit (25)30 X 250 7,500 2,700 Profit (36)Total Profit 6,200So With A Simple Upselling Offer You Could Add An Extra 1,200 Profit For Every 100 Clients You Sell To! Thats An Increase Of 24 Which Was Virtual Effortless!Things To Remember Always Tell The Consumer Why You Are Offering This Special Price And Clearly Passionately Explain The Benefits For Taking This Offer. Tell The Consumer That This Is A Limit Offer Only Available Right Now! This Will Create A Sense Of Urgency In The Consumers Mind.Gordon McNevina Href'http:www.yourmarketing.co.uk'YourMarketing.co.uka
